本书收录的品牌案例来自世界各地，当代品牌形象设计！注定是设计师，营销专业人士及视觉识别人士工作参考的主要工具书籍。这本书收录了标识，图像，以及每个项目所涉及的品牌战略应用。 150多个优秀品牌标识分别来自20多个国家，包括’08奥巴马竞选、2012年奥运会申办博物馆艺术与设计，数字水馆等。每一个案例都用文字阐述了设计的理念。

以下是这些顶级设计公司：

Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, studio FM milano, Story Worldwide, SVi Design, Tatil Design, Pozo Marcic Ensamble, and Apfel Zet.
An essential reference work for brand builders
With in-depth case studies of leading projects from around the world,Brand Identity Now!is destined to bea major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including theObama ’08 ElectionCampaign, The Museum of Art and Design,the Digital Water Pavilion atExpoagua Zaragoza 2008and New York’s bid for theOlympic Games 2012.

Top design offices featured include:Attik, Pentagram, 3deluxe, Landor Associates, MetaDesign, Sol Sender (designer of the Obama logo), RDYA Argentina, studio FM milano, Story Worldwide, SVi Design, Tatil Design, Pozo Marcic Ensamble, and Apfel Zet.
About the editor:Julius Wiedemannwas born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles includeAnimation Now!,Advertising Now!theWeb Designseries, and1000 Favorite Websites.