Logorama这部动画短片获得了2009年的金像奖，这是一部讲述了标志与品牌的短片足以显示出在当今文化中标志的重要地位。本书以字母的顺序排列收集了将近7000个标志，还包涵了相关设计师，国家，品牌，公司等等的信息；另外标志背后的品牌文化也有通过法国哲学家Gilles Lipovetsky有深入独到的讲述。设计学生，设计师，市场专员都是适合的阅读对象。

The 2009 Academy Award-winning animated short Logorama, focusing on the use of logos and brands, became a point of reference for corporate culture. Conceived by H5 design studio in Paris, the movie tells the story of our times through the products and services that surround us on a daily basis. Ludovic Houplain, studio director and co-director of the film, conducted an extensive year-long research project, collecting over 40,000 symbols and trademarks that represent our world today.

The monumental archive Houplain amassed is the foundation of this ultimate logo reference guide, featuring approximately 7,000 specimens organized alphabetically, with information about the designers, year of creation, country, brand, and company. Moreover, the book includes an extensive critical essay on brand culture by French philosopher Gilles Lipovetsky, and an introduction by Ludovic Houplain explaining the creation process of the film Logorama, from its inception to its finalization.